Analysis: Flower continues to dominate the marijuana markets in the United States and Canada

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Santa Monica, California: Cannabis consumers in the United States and Canada primarily use marijuana flower instead of other product formulations, according to data published in the International Journal of Drug Policy.

Researchers affiliated with the RAND Drug Policy Research Center in California and the University of Waterloo in Ontario, Canada, assessed cannabis use patterns in the United States and Canada in a cohort of over 40,000 subjects.

Consistent with previous surveys, they reported that “dried flowers were the most commonly used product” among consumers, whether those consumers frequented the legal or illicit market. However, investigators acknowledged that the popularity of other cannabis formulations, particularly vape oils and edibles, has grown in recent years, especially in markets where cannabis products are legally available from authorized retailers.

The authors concluded, “The current study provides one of the most comprehensive assessments of population-level cannabis use in Canada and the United States to date. The results highlight the rapidly changing nature of the cannabis products market, including notable shifts in the types of cannabis products used by consumers. …Although dried flowers continue to dominate the market, they have begun to decline with a noticeable shift towards the growing popularity of processed cannabis products.

The full text of the study, “Trends in the use of cannabis products in Canada and the USA, 2018 – 2020: Findings from the International Cannabis Policy Study,” appears in the International Journal of Drug Policy.

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