Venice takes on an Omani look with the launch of a tourism promotion campaign


Muscat: Visitors planning to visit Venice in the near future will be able to see large billboards showcasing Oman’s varied landscape and natural beauty as they explore the historic city’s canals.

To mark Oman’s participation in the 59th edition of the Venice International Art Biennale, from April 23 to November 7, a tourism promotion campaign has been launched across the city.

According to the Oman News Agency, the country’s promotional campaign will continue until November with the aim of promoting Oman as a tourist destination in the Italian market. Visitors to the city can see the billboards on public transport buses, Venice Marco Polo Airport, Santa Lucia Station, on the wall of the Scalzi Bridge, inside water taxis and in some of the most emblematic places of the city.

The campaign aims to promote Oman as a unique tourist destination through images that reflect the heritage, tourism and natural wonders of the Sultanate, and highlight its wide variety of attractions, allowing Italian and European tourists to discover Oman and live different tourist experiences.

“The campaign has been implemented to attract as many tourists as possible to explore Oman and to reinforce its image as a safe destination for tourism, in addition to the variety of offers from tour operators that make it possible to take advantage of the wealth we offer to our visitors, including beachfront accommodation, adventure tours, diving and others,” said Asma Al Hajri, Deputy Director General of Tourism Promotion at the Ministry of Heritage and Tourism.

The ministry adopts innovative marketing strategies to promote the unique tourism potential that characterizes the Sultanate of Oman and to present the different experiences that visitors can enjoy during their visit.

© Muscat Media Group Provided by SyndiGate Media Inc. (


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